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Apollo Munich Health Insurance, Apollo Munich Insurance Company
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The Apollo Munich Theme, which has been designed by JWT, is a sleek Television Commercial (TVC). The advertisement is aimed at bringing out Apollo Munichs aim to Uncomplicate health insurance in India. It goes hand-in-hand with the concept of easing out problems faced by people.
Apollo Munich Health Insurance video commences with people looking at the letters of the word FEAR floating by, fearlessly. The narration at the same time says Lets take the fear out of faces, by which one realizes how relieved people would be if the fear of treatment and medical costs leaves their life.
The commercial moves on to show a group of children running around the words Blah-Blah to bring it down. It depicts the jargon in health insurance policy wordings. They successfully take it down to Lah-Lah, which seems to depict something so easy that even children can connect to it. The next part of the Apollo Munich Theme shows a young lady walking among medicine bottles hanging from trees, which has a pleasant and mesmerizing feel to it.
The closing portion of the TVC or the Theme shows a Red Cross which portrays treatment. As the narration in the background says Lets take the trouble out of treatment, all the red balloons that have been in the hands of the people forming the cross are released into the air, indicating a sign of freedom.
The Theme has been designed to show health insurance as a pleasant experience which makes people happy—it shows the young, middle-aged, and old people—all shown happy and fearless, with Apollo Munich.
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