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BMW GINA Design Philosophy

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  • Description: The GINA philosophy offers designers as well as development and production specialists an opportunity to challenge existing principles and conventional processes. The strategy of challenging what is established, exploring new possibilities and focusing on customer demands and requirements has inspired the BMW Group to implement a wide variety of innovative concepts. It has also affected the design of production cars in ways that are completely new and unprecedented by any other car manufacturer. A wide range of innovations that have been acclaimed for their virtually revolutionary character is actually based on the GINA philosophy. On the way from vision to production model, visionary ideas have been turned into new concepts.
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