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"Chinese Companies as Clients" - Thoughtful China
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To expand in China, global agency networks are trying to work with local companies. Certainly, it's not easy. Chinese companies don't operate like multinationals and have different views on marketing and branding, but growing in China depends on building business relationships with local firms. We'll examine the issues facing multinational ad agencies as they try to expand their business to include local companies alongside multinational advertisers.
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