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Fundamental Marketing Terms & Concepts (part 1)

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Provider: Link: http://www.youtube.com/watch?v=KkBvzS_fJ2g
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Description: The key terms and concepts a person needs to know to feel competent in a marketing meeting or related job interview / Steven R. Van Hook, PhD
Tags: market, communications, dimensions, value, marketing, product, positioning, vocabulary, proposition, targeting, demographics
Category: Flag video Educational