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Michael Jackson performed during the halftime show in 1993. Unlike many previous years, he was the only performer in the entire halftime show. Jackson started the performance by being catapulted on stage and then simply standing frozen in one of his famous 'Dangerous' poses. Jackson's set included songs "Jam" (with the beginning of "Why You Wanna Trip On Me"), "Billie Jean" and "Black or White". The finale featured an audience card stunt, a video montage showing Jackson participating in various humanitarian efforts around the world, and a choir of 3,500 local Los Angeles area children singing "We Are The World", later joining Jackson as he sang his single "Heal the World". Part of the halftime show can be found on Michael Jackson's Dangerous - The Short Films DVD. However, the DVD only features the "Heal The World" performance of the halftime show, and omits the show opening and a medley of "Jam", "Billie Jean" and "Black Or White".
Because of Jackson's star power, the Fox network declined to broadcast counter-programming against the halftime show like they did during Super Bowl XXVI's show in the previous year (Fox aired a special live edition of In Living Color on that occasion). Fox would never broadcast counter-programming again against the Super Bowl; on December 19, 1993, the network signed an agreement to broadcast NFL (replacing CBS as the NFC television broadcaster) starting in 1994.
It was the first Super Bowl where the audience figures actually increased during the half-time show. The selection of Jackson for the halftime show was in response to sagging interest in recent performances, notably in the two years immediately prior. NFL and network officials decided it was necessary to sign top acts for the halftime in future years to boost future viewership and interest.
At the preshow press conference, Michael made the following speech:
"We have to get out the message of the need to heal our children and heal the world... to recognize that we need each other and must care for one another, help inspire us to develop this relief effort for children. To make a real difference, we must all care and commit to be a part of the solution. I know you all share my concern for inner-city children who are spread all around us. We must join together to make this world a better place for each of them. "Heal LA" is only our first step in making things better. I'm very happy to tell you today that former President, Jimmy Carter, and I are going to be working together to help children in cities all over our country. President Carter will join me as co-Chair of our new national Heal Our Children Initiative. We'll work together here in L.A. to start, then go city by city to heal children all over America. I would like to express my love and appreciation to all of you who have already been so generous to this important new Heal The World program." -oVeVGZTc858
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