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"Joey" TAC Drink Drive ad

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Provider: Link: http://www.youtube.com/watch?v=v81iowTcPJ8
Rate: Please rate this video Views: 26 Downloads: 48
Description: Historically the percentage of drivers who have died with a BAC (Blood Alcohol Concentration) exceeding 0.05 was around 37%. By the end of 1992 the Bloody idiot campaign had reduced that to 21%.

Joey shows the outcome of a cocksure young bloke who insists on driving after drinking with tragic consequences. It concludes with him in hospital crying, I killed my brother.
Launched: 1998.
Victorian Road Toll that year: 390.

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Tags: commercial, accident, brother, safety, joey, victoria, road, transport, killed, trauma, commission, toll
Category: Flag video Autos & Vehicles