Download "Joey" TAC Drink Drive ad video on savevid.com
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"Joey" TAC Drink Drive ad
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Historically the percentage of drivers who have died with a BAC (Blood Alcohol Concentration) exceeding 0.05 was around 37%. By the end of 1992 the Bloody idiot campaign had reduced that to 21%.
Joey shows the outcome of a cocksure young bloke who insists on driving after drinking with tragic consequences. It concludes with him in hospital crying, I killed my brother.
Victorian Road Toll that year: 390.
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