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Learn English 78 - Sales Figures

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  • Provider: Link: http://www.youtube.com/watch?v=QJP72OwZZPM
  • Rate: Please rate this video Views: 13 Downloads: 73
  • Description: Focus: modals
    Language: should / might

    JANE: OK. As you can see from my report, we're doing well in most sectors. However, sales in Western Europe are down by five percent since July, so we need to focus on that today.
    PETER: Almost 30% of our revenue was coming from Western Europe at the start of this year. Now it's closer to 25%. What's the reason?
    JANE: Well, we decreased our advertising budget by almost half this year. I think that might be reflected in our sales.
    PETER: I'm not sure about that. Sales figures are up 20% in Spain this quarter and we have almost no advertising coverage there. How do you explain that?
    JANE: Simple. The sales team in Barcelona is excellent. I think once we establish a stronger training program, sales should pick up in Europe. What other factors do we need to consider?
    PETER: Well we can't leave out market forces. What effect has the introduction of the euro had on sales?
    JANE: Well, it's hard to say for sure at this early stage, but software sales in the region are down 3% this quarter, and they're predicted to fall by another 0.5% before the end of the year.
    PETER: How about Latin America?
    JANE: Let's see... In Mexico there's been a fifteen percent increase this quarter.
    PETER: So, would you say Europe was our main area of concern right now?
    JANE: Yes, definitely.
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