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Optimize and Socialize for Better Content Marketing
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The answer to better content marketing isn't simply adding more content. Designing content that's meaningful vs. mechanical for customers that inspires engagement and business outcomes enables brands to reach more people ready to buy, refer or share. This class with Lee Odden, Author of Optimize ( and CEO of TopRank Online Marketing ( will provide a framework for an Optimize and Socialize approach to content marketing that attracts, engages and inspires community and sales.
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