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Panel: Where Does Digital Out-of-Home Belong in the Media Plan?
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Recorded live at the Digital Out-of-Home Forum on April 11, 2012.
Moderator: Mike Bloxham, Executive Director, Marketing, Media Behavior Institute
The Digital Out of Home Forum is designed to help marketing executives understand the potential and rapidly changing market dynamics of digital out-of-home advertising. The program focuses on strategies and tactics marketers and agencies can use to deploy digital-out-of-home into their upcoming plans, as well as identifying the best sources of assistance so they can take action.
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