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Rascal Flatts Hershey's Commercial

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  • Provider: Link: http://www.youtube.com/watch?v=S5FZIB7zYOc
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  • Description: JUMP GETS RASCALLY FOR HERSHEY'S

    The Brief:

    In the latest ad for Hershey's via Arnold NY, jumP editor Michael Saia put his clever cuts to the beat of country superstars Rascal Flatts in a spot that celebrates the pure gooey goodness of a Hershey's chocolate bar.

    In Rascal Flatts, the country music phenomenon of the same name shows up at a neighborhood barbecue to perform while the neighbors help craft that classic summertime treat: a smores sandwich. Nothing says summer like a homemade smores with Hershey's chocolate. For a limited time, on specially marked wrappers, is a chance to win your own backyard barbecue featuring a live performance from Rascal Flatts, courtesy of Hershey's. It just wouldn't be summer without them.

    The Creds:

    Client: The Hershey Company
    Spots Title: Rascal Flatts :30
    Air Date: May 2009

    Agency: Arnold NYC
    CCO: John Staffen
    Creative Officer: Ken Ferris
    SVP Group Dir.: Lauren Foreman
    EP: Tim Speidel

    Production Company: HSI
    Director: The Malloys
    E P.: Rebecca Skinner
    Producer: Tim Lynch

    Editorial: jumP
    Editor: Michael Saia
    Asst. Editor: William Zitser
    Managing Director: Dee Tagert
    Executive Producer: Elizabeth Krajewski

    Finishing: Manic
    Flame Conform: Eric Gelgand

    Animation: Digital Kitchen
    VFX Producer: Christos Mountzouros

    Audio: Manic
    Mixer: Stephane Guyot

    Audio Post: Sound Lounge
    Mixer: Keith Reynaud

    Shoot Location: Los Angeles

    About jumP:

    jumP is an award-winning, New York-based creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, William Zitser and David Bryen, Partner/Managing Director: Dee Tagert and Executive Producer Elizabeth Krajewski.

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  • Tags: , , , , , , , , , s'more, rascal flats, still feels good
  • Category: Flag video Music, Celebrity Videos

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