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Social Campaign - Chhara (School)
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This advertisement is a part of a social campaign designed to create a new social identity for the Charras. Charras are the Denotified Tribe of India that had been labeled 'born criminals' by the British in 1871. They are still bearing the brunt of this irrational stigma after more than 50 years of independence.
There are 192 Denotified tribes in the country.
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