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The Hinglish Project
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Welcome to 'The Hinglish Project'. Through this unique font design, you can tell the phonetic sound of a Hindi character by looking at the corresponding Roman letter superimposed on it.
Hindi is written in the Devanagri script, which has many more characters than the English alphabet. This font, then, cannot teach you how to read words as they are spelt in Hindi, but its aim is to demystify individual letters in its script and make India more approachable.
Despite the superficial distinctiveness of English and Hindi, the two borrow from the same phonetic pool - they both belong to the Indo-European group of languages. This font design playfully highlights these commonalities. To quote a now-popular phrase, "We're same same, but different!"
A DDB Mudra Group Project
Chairman and CCO - Sonal Dabral
COO - Pratap Bose
ECD - Louella Rebello
Concept -- Shirin Johari
Art Direction, Design and Typography -- Shirin Johari
Zonal Activation Manager - Amit Dubey
Agency Producer - Michael Remedios
Director / DOP/ Editor - Warren Pereira (W Films)
Assistant - George D'souza
Assistant - Melissa Kihneman
Audio Post -- Todd-AO Los Angeles
Website Developer -- Devyani Arya
Website Coder -- Warren Frias
VO - Manoj Shetty
Still Photographer -- Prateeksh Mehra
With Special Thanks to
Ina Alice Kopp
Mark Forbes Harley
Nicola Del Giudic
Meeti Shroff Shah
- Category: Flag video