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The Whole Product - Stanford Strategic Marketing of High Tech and Clean ...

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  • Provider: YouTube Link: http://www.youtube.com/watch?v=PkuDt_L6r1g
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  • Description: Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech", Spring 2012
    Lecturer: Tony Seba
    "The Whole Product"

    Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: the Whole Product.

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