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Visa Inc. - IBM Smarter Planet Leadership Series

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  • Provider: YouTube Link: http://www.youtube.com/watch?v=8M8RoxBvkSY
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  • Description: Smart is...reaching the right consumer with the right offer at the right time

    Visa designed the Real-Time Messaging system to address three key pain points that we heard from our merchant community. The first is location-based driven offers. The second is tailoring the offer based off consumer lifestyle data. The third is assisting with the redemption process at the point of sale.

    Visa has a long history with IBM. We selected them to be our partner for Real-Time Messaging because we knew they had the scale, the expertise and the technology to deliver the platform.

    The Visa Inc solution is based on:
    Software:
    - WebSphere Business Events
    - WebSphere MQ
    - WebSphere Message Broker
    Servers:
    - IBM PowerSystems
    Services:
    - IBM Global Business Services
    - IBM WebSphere Lab Services

    Contact custref@us.ibm.com with questions about this video.
  • Tags: , , , , , , , , , , , client success, powersystems, real time messaging
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