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Visa Inc. - IBM Smarter Planet Leadership Series
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Smart is...reaching the right consumer with the right offer at the right time
Visa designed the Real-Time Messaging system to address three key pain points that we heard from our merchant community. The first is location-based driven offers. The second is tailoring the offer based off consumer lifestyle data. The third is assisting with the redemption process at the point of sale.
Visa has a long history with IBM. We selected them to be our partner for Real-Time Messaging because we knew they had the scale, the expertise and the technology to deliver the platform.
The Visa Inc solution is based on:
- WebSphere Business Events
- WebSphere MQ
- WebSphere Message Broker
- IBM PowerSystems
- IBM Global Business Services
- IBM WebSphere Lab Services
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