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Volkswagen's Incredible Turnaround: Losing Market Share To Market Leader

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  • Provider: YouTube Link: http://www.youtube.com/watch?v=zLZMGJIZz2I
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  • Description: Osmair Garcia, Corporate Controller & Strategy Director at Volkswagen Brazil, discusses how important metrics are to developing a successful strategy and how essential a good strategy is to profitable business. Watch as Osmair shares the crucial steps taken to turn a division of Volkswagen from losing market share to being one of the most profitable plants of the second largest automotive manufacturer in the world.
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  • Category: Flag video Science & Technology