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Wavin' Flag (The Celebration Mix) - K'naan Official Video (2010 FIFA Wor...
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World Cup Celebration Mix.
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Born in Somalia, K'naan spent his childhood in Mogadishu and lived there during the Somali Civil War, which began in 1991. His aunt, Magool, was one of Somalia's most famous singers. K'naan's grandfather, Haji Mohammad, was a poet. He is Muslim, and his name, Keinan, means "traveler" in the Somali language. He spent the early years of his life listening to the hip-hop records sent to him from America by his father, who had left Somalia earlier. When he was 13, K'naan, his mother, and his three siblings, older brother, Liban, and younger sisters Naciimo, Sagal were able to leave their homeland and join relatives in New York City, where they stayed briefly before moving to Canada, to the Toronto neighbourhood of Rexdale, where there was a large Somali community and his family still resides. There, K'naan began learning English, partly by listening to hip hop albums by artists like Nas and Rakim. Despite the fact that he could not yet speak the language, the young K'naan taught himself hip hop and rap diction, copying the lyrics and style phonetically. He then also began rapping.
He is married to Deqa, a pharmacist. They have two sons, born in 2005 and 2007
This version was chosen as an official song of Coca-Cola for their 2010 FIFA World Cup program. The song was recorded under the title "Wavin' Flag (The Celebration Mix)". It was also featured on the soundtrack of the EA Sports video game 2010 FIFA World Cup South Africa.
K'naan has specially recorded a version of the song for the tournament, hosted by South Africa. The remix of "Wavin' Flag" is part of Coca-Cola's global integrated marketing campaign "inspired by the joyous dance celebrations familiar to Africa." Coca-Cola integrated its jingle, well known from previous Coca-Cola commercials, into the mix, generating a direct association between the remixed song and the brand.
K'naan's "Wavin' Flag" will be used as the music element throughout the entire campaign including as the soundtrack on all global Coca-Cola TV commercials for the football tournament. It will also be played at events for the FIFA World Cup Trophy Tour by Coca-Cola, and featured on the online digital platform for the World Cup.
K'naan will be performing the song live during the African element of the FIFA World Cup Trophy Tour by Coca-Cola, which will take the Trophy to 86 countries, including every country in Africa.
A music video was shot for "Wavin' Flag (The Celebration Mix)", which includes a guest appearance by Damian Marley.
Once the Celebration Mix was released, "Wavin' Flag" ascended to the summit of the national charts in Germany, Switzerland and Austria as well as number two in the United Kingdom, Canada, Italy and Ireland.
- Category: Flag video